In these difficult times for hotels, any advantage that they can gain is worthwhile. On-site reviews are a proven way of growing sales and on-site sales for hotels means they improve their margin.

Pat is a whirlwind of energy and his knowledge of this market is unrivalled. You can expect to see the new LouderVoice widget on a variety of hotel web-sites in the coming months.

We highly recommend you follow his blog for lots of insights into the business. If you are looking for some fantastic hotel bargains, then follow him on Twitter too.