Now a simple review written on a client's site or submitted by SMS can appear on their Facebook Page within minutes, building confidence and guiding others who want to know more about that business. Fundamentally it's about selling by word of mouth.

Some of our clients who have already turned the new feature on (total effort 2 minutes each!) are:

• Klipsch UK
• Castlemartyr Resort
• Cagliari Holiday Apartments
• Fastnet Line Swansea to Cork Ferry
• Puddleducks
• SuperPig

So imagine our shock to hear that we won the e-business category! We were up against some incredibly impressive competition. Getting this recognition from our industry peers on the judging panel really is satisfying.

The timing couldn't be better. November sees us announce our 2009 BES for investors, win that award, launch on our first major US site (stay tuned!),  and announce our channel partner program (also stay tuned!). You can expect even more big announcements at Le Web in Paris on Dec 9th and 10th.

A huge thanks to Sabrina Dent who designed this new site with zero notice and accepted the award on our behalf. The LouderVoice business reviews service itself has been built by a great distributed team assisting us, including Bartosz Ptaszynski, Lukasz Baczynski and Blair Millen.

We recently began working with Hotel Consult in Cork and the first fruits of that relationship are already here. The Fitzgerald Group of hotels have just begun rolling the widget out on their web-sites. First up is The Arlington Hotel at O'Connell Bridge and they will be joined this week by The Arlington Temple Bar and The Louis Fitzgerald Hotel.

There are many reasons for hotels to use our solution and the Fitzgerald Group grasped that instantly. Some of the top reasons are:

• Customer feedback directly on the site so the hotels can respond immediately to problems
• Customer reviews visible on the site, informing potential new guests
• Reviews driving on-site room sales for improved margin
• Reviews posted to Twitter and Facebook so that satisfied guests can promote the hotels to their friends
• Reviews posted to loudervoice.com, driving up SEO for the hotels

Very nice piece on the launch from Ian Green.

We will have several more announcements in the hospitality area this week, and our new business site, so stay tuned!

The key thing about the widget is the ease of implementation. One line of code was added to the Bubble Brothers product page template (they use Ecommerce Templates for their site), a few minor logo tweaks later and they were up and running. No development on their side and just some quick colour/size adjustments by us. That's all it takes to review-enable an entire site!

All of the reviews submitted on the Bubble Brothers site will be findable via our consumer-facing reviews site and via our imminent Google Android mobile application. Relevant reviews written on either of those will also appear on Bubble Brothers.

The widget is the perfect solution for SMEs who want to gain the sales and marketing benefits of customer reviews but who don't have the the expertise to implement a custom solution. In the case of Bubble Brothers we replaced the built-in reviews feature which simply doesn't provide anything like the benefits of the LouderVoice system. Contact us on business@loudervoice.com if you want to review-enable your business.