We’ve been working with the Luckebox team for the past few months and they have impressed the socks off us with their plans. As of today, they have now fully launched. What do they do? Gift boxes, lots of them, all full of awesomeness. Not rubbish cheese or stale puddings but stuff you actually want! Each box contains a particular mix of things at a massive discount over retail prices. They include:
Yesterday I attended the excellent Hotel Website Marketing event in Dublin organised by Proactiv Marketing. It was a real highlight of 2009 for me with fantastic speaker after fantastic speaker. I walked away with a ton of to-dos for LouderVoice. I spoke on the benefit of on-site customer reviews for hotels. The core message was that you can grow on-site sales, reduce online ad spend and improve your customer service by adding reviews to your site.
LouderVoice was the first reviews company to realise the importance of Twitter. That’s why we’re the people behind @review which we launched in June 2007. Since then we’ve played and tweaked mini-reviews based on user feedback. Following more research we realised that many people were doing mini-reviews using the simple method of just adding #review on to the end of the tweet. This was also the preferred approach in our recent poll.
The LouderVoice customer reviews service is getting a lot of attention from businesses who are looking for ways to retain customers and grow sales in these difficult times. So the latest research from Avail Intellingence comes as no surprise to us. InternetRetailing reports that the research shows over a third (36%) of respondents rated peer opinions such as recommendations, reviews and customer generated wish lists as the most useful aspect of an Internet-shopping site.
As you probably know, LouderVoice was the first company to identify Twitter as an important source of reviews. We launched LouderTweets structured reviews all the way back in June 2007. We are also the people behind the @review user. Whilst many people have used the structured reviews since then, many others have found the structure difficult to remember or just plain awkward. We turned on free-form reviews on SMS last year and most people are much happier with that.
We’ve had a fantastic year in LouderVoice and it looks like 2009 is going to be even better with a raft of new releases in the next few months. Looking back over last year we achieved the following: In January we launched Flag Tag reviewing which enabled any blogger to have their blog reviews collected by LouderVoice with two simple tags on a post. We also added Twitter/SMS/Jaiku hashtag support In February we sponsored the Best Blog Post in the Irish Blog Awards In March we did our first major revamp with LouderVoice V2 adding on-site reviews and a ton of other features.
We should have posted this before Christmas but the finalÂ winner in the Three competition was Gabriel Kelly from Carrigaline in Cork for her review of theÂ Philips DCP951/05. Â Â Â Â Â One of the prize phones fromÂ ThreeÂ and Custom-1 headphones fromÂ KlipschÂ are already on their way to her. Well done to all the winners and thanks again to George Hook for making this all happen.
The third winner in the Three competition on The Right Hook has been announced onÂ Georgeâ€™s radio show. It is SarahMcÂ from Waterford who wrote a review of a very interesting device called the Scansound Unilateral Stereo Headphone. This sends both stereo channels into one earpiece for people who are deaf in one ear. Fantastic device and really informative review from Sarah! Â Â Â Â Â One of the prize phones fromÂ ThreeÂ and Custom-1 headphones fromÂ KlipschÂ will shortly be on their way to her.